A brief Danelectro guitar - boat fenders

It all began in 1947, Danelectro guitar. Set up boat fenders the company Nathan and Daniel began to amplifier department stores of the sears roebuck enterprise Montgomery - ward. In one thousand nine hundred and fifty-four, for the first time Danelectro began to produce solidbody electric guitar and amplifier in Danelectro name although many sold sears in their "Silvertone" line. In 1956 Danelectro introduced their heart with tangible guitar. The guitar is very simple to use cheap wood, fiberboard, bakelite and vinyl not only reduce the cost, speed up the production. This Danelectro lipstick tube sensor is a famous and create insert magnet into actual lipstick tube! Although manufacturing materials as well as those provide fender or Gibson, in this age of Danelectro guitar making a very clean fundamental key, so in a very reasonable price. 6 months of electric beth was also added to the production line, the years, although it does not prove very popular design were later copy fender. In 1960, one of the most respected Danelectro line was introduced for Longhorn bass. Danelectro construction method to keep the same for most of their model, until the company is sold to the MCA in 1966.

And the acquisition of Danelectro, MCA decided to change this method used in guitar makers. In 1967, they introduced the coral line, they tried to sell to other distributors. Most of the famous line of electric sitars and hollow tangible guitar to break the traditional Danelectro most products are sold to large department stores. In 1969 was forced to shut down Danelectro plant. Close is mainly due to the fact is not boat fendering successful in their transformation MCA sell coral line to small independent guitar shop rather than more retail stores like sears.